Brandon Hoffman
4 min readFeb 11, 2019

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The example above is a Global Flagship in Scottsdale Fashion Square, a Macerich shopping center just outside of Phoenix. The mezzanine and upper floors serve as the Genius Bar and the tables on the ground floor move so Apple can host events and tutorials for their products. This week alone, Apple is hosting over 25 events and tutorials all revolving around their products. Categories include Photography, Videography, Health & Fitness, Coding & Apps, Art & Design and more. A full list can be found here: https://www.apple.com/today/scottsdalefashionsquare/
A fashion show is live-streamed to the Burberry Flagship on Regent St in London.
The Warby Parker store at Pinecrest Village, just outside of Cleveland, Ohio.
BrandBox by Macerich

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Brandon Hoffman

MBA Candidate at Columbia Business School studying technology, real estate, entrepreneurship, and the intersection of the three.